The wait at Pinky's was too long and we were short on time. The Burger Company seemed like a good choice. Atmosphere, service, menu potential, wait time - all that stuff was good. The food was just very "meh". I went with the basic cheeseburger and a side of tots. It looked appetizing and the meat was definitely fresh but it just lacked flavor. Next time we'll just wait for Pinky's or head to Five Guys.