A shop with really friendly owners. The environment is definitely not one of pressure. He will answer all your questions, let you try the bikes out or let you just look around. All bikes are marked with the price, and if you have any questions about the differences between two bikes or two types of bike categories just ask as this guy definitely knows his stuff. A small but orderly and clean shop on W25th St. I was the only person in there on the Sunday afternoon I stopped in. I left with a booklet spelling out the details of every bike Jamis, this shop's main brand, makes so I could get a better idea of what I wanted.