Everyone in store is friendly. Nicer and more willing to help than most women at Ulta and Sephora. Noticed how they kept the place dust free as well.
I'm very happy to have this place open near me, and it's located in a good center too.
They carry a lot of makeup you would usually find online. Lots of affordable makeup brands that are hidden gems in the makeup world. For example, LA girl..I don't have to go all over town finding which CVS/Walgreens/Kmart etc. carries most of their products or the specific one I'm looking for because they have an entire large stand dedicated to it and likely have their newest products. Again, it's not limited to LA girl.
One higher end brand I noticed and was excited to see was Gerard Cosmetics, they have amazing lip products and the prices reflect their own.
Great lash selection as well. Prices range from $8-$10. The fiber material was unclear on packaging and with the workers as well (except with the $1 human hair lashes). Some looked to be silk, some mink, some possibly mixed fiber. Some boxes would just state "handmade". I find this might be a concern for those who want cruelty free lashes because there is no such thing as "cruelty free MINK lashes" (there's no happy farm of free roaming minks groomed daily dedicated to providing you the softest lashes lol)
Either way, plenty to choose from no matter what.
Their makeup brushes all throughout the store seem very nice quality too but I did not purchase any. I actually went in there under the pretense that they sold Morphe brushes. I was told they don't carry them anymore, yet Morphe still appears on their business flyer they include in everyone's bag as one of the brands they carry. Bummer.
Overall, great place to restock on little makeup items and try/find new things.
Will be a regular here, thanks!