Bloom is a pretty great addition to the Willy Street area. We ordered a challah a few days prior to the holiday and were able to get it without issue. When I stopped in there was ample street parking and I picked up a few other goodies. Their sandies sandwich cookies were a steep $2 a piece. While I picked up a few of these I didn't have the opportunity to eat them. The ginger molasses cookies were also a huge hit.
While in the store I was able to sample some of their bush de noel which was really spot on and was awed by the pretty deserts. I will definitely be going back and really only gave this 4 stars because they were unable to accommodate putting poppy seeds on the challah. I was told that they didn't have any on site but common poppy seeds + bakery = of course.
Hit this place up for your personal or holiday needs and you will not be let down!