I love this target store because it is literally a one-stop place for everything. It is amazing! You have all of your groceries in one half of the store and the rest of the Target products you know and love in the other! It is great. The store is really well-kept up and it always clean and very professional looking. The staff there is extremely nice especially one particular manager who was very kind to us when I sat our front on black Friday for 9 hours :). There is always somebody walking around to aid people and they are so friendly about it. Not just the standard "isle 4 go find it yourself" type stuff. "Let me show you where those are". It is massive and it is in a much-needed developing area of my home town. There is some great stores going up there and a few fast-food joints! It is in a great location because the only other close target store is a 20-30 minute drive on the west side of Madison. Now Fitchburgians don't need to leave their own city finally! Also I suggest getting a Target credit card... Already low prices? with 5% off EVERY SINGLE PURCHASE!!!! It is exquisite!