Eh - okay, I like the look of the complex design, probably because it has that downtown urban vibe. Right now, it doesn't have a lot of great shopping - but what it currently has is the always-cool Apple store, the hip and somewhat cheap fashions of H&M, and the modern and reasonably priced West Elm. It's got some small shops popping up as well as some delicious eateries such as True Food, Grimaldi's and Brio. Like Kierland Commons (located right across the street) it is a nice area to walk around, and has a centrally located play-fountain area for the kiddos. With some of the pricier restaurants and the gimmicky iPic theater, it's definitely another personality-lacking shopping mall - which Scottsdale has an abundance of - apparently Scottsdale needed another one.