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| - The first thing you'll notice about Dolce Wraps is that the name is completely wrong. They are neither a dessert place nor a wraps place. They're a Middle Eastern place - I mean, they serve wraps, certainly, but you're there mostly for the falafel or the tabbouleh or the other fine foods. And they DO have a limited selection of desserts, but it's not really the highlight of the spot.
It's kind of like if McDonald's called itself "Salads 'R' Us." Or the Velvet Tango Room called itself "Cheese Platter Heaven." I mean, dude, your marketing is kind of at lacking here. Which is a shame, because I suspect people are driving by this little, easily-overlooked spot and saying, "Wow, I'd like some hummus, but that place serves wraps."
That aside, how's the food? It's pretty good for what it is. I feel like a choad here, leaving three stars when every other review is ZOMG BEST FOOD EVAR, but I gotta be honest - what you have here is inexpensive, passable middle eastern food that's the kind of food you could eat on a regular basis. It satisfies your needs without necessarily excelling to the point of rhapsody - and it's at a price where you can go pretty much as often as you'd like.
The difference may be that I actually LIKE Aladdins, which everyone else here treats like it's the local indie band that made it big. "Oh, you like them?" they sneer. "They sold out, man. They sold out." Then they smoke clove cigarettes and put on their fedoras and then go home and grow their own obscure vegetables you've never heard of.
Look, Aladdins is good food, if a little standardized. Dolce Wraps is an independent store, and it is very pretty - the interior is surprisingly beautiful for a mall-based place. You could sit there in quite a bit of comfort. And the food is decent - I find the chicken to be a little stringy when I've gone there, and the hummus to be a little coarse and paste-like, and I'm not as sold on the sauces as everyone else. But everything is very fresh, definitely not frozen in the back until you need it, and it's kind of hard to complain when you can get a full plate for $6.00. A full meal here will go for $10. That's a bargain, compared to the McDonald's or Chipotle's in the area.
In the end, Dolce Wraps is the local business I feel like I should frequent more often. But when I feel like Middle Eastern, I either am not in the mood for their flavor of it, or I go to Aladdins, or I forget it's an option entirely. Mostly it's the last reason, which is a shame. Maybe it's the name. But it's definitely worth hitting up to see whether you like it.
(EDIT: You know what? I've taken off a star from enough restaurants for being overpriced. On reconsideration, for such cheap and palatable eats, I've gotta add a star for being underpriced. Four it is.)
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