We recently discovered my son has allergies for pretty much everything. Before now, we were "extremely lucky" to have hypoallergenic formula when he was an infant but now he is hitting one year he needs to start eating foods that are soy free, dairy free, egg free, and but free. As you can imagine, there are few foods he can actually eat besides some fruits and vegetables (steamed). So we relied on trader joes...went in and we approached a crew member for advice. She showed us all the great allergy free foods and had meal advice as well! She was awesome and come to find out, she has a kid with the same allergy problems as my son. I will be coming back here for a long time!