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| - Specialty coffee is only reserved for the special and privileged people, right? Wrong (buzzer sound)! The founder of Dispatch Coffee philosophy to deliver quality products, new experiences at a reasonable price to the masses is about to take a leap to the next level with this third location!
As I breathe in deeply the intoxicating aroma and savor the warming first sip from a cup of a special something that was grown, picked, processed, roasted, and brewed with so much love and care, my good friend reminds me that that a specialty coffee shops success is so much more than just about the quality of the beans - it's actually about the overall experience and the relationships that led to the experience!
The relationships that coffee shop owners nurture with its producers/exporters/importers is as an integral a part of the specialty business and is as important as the relationship with its customers; bridging the gap between the people and the many coffee varieties cultivated in far and remote lands.
Think about the coffee shops that made you fall in love with the wonderful brews... were the baristas friendly and treat you more like a buddy than "Just" any other customer? Did you enjoy the chit chat and felt you can confide in them? Were you impressed to learn that the world's coffee billions of cups produced depends on a mere 125M or so independent farmers or that one can only extract up to 28% of a bean? Did every sip of coffee remind you that you just simply belong there? Creating positive interactions, tasty products, and a comfy environment is what Dispatch is all about.
So far I had the pleasure of enjoying delicious cups made by Annie (from Melbourne), with Finca El Rincon Coffee beans from Guatemala. Expect a light to medium roast, slightly undeveloped, with light flavors of spicy tobacco, tea notes, cane sugar like sweetness, milk chocolate and pralines. Will come back to see the evolution progress and certainly quiz the wiz at the coffee knowledge bar.
Kudos to owner Chrissy Durcak and coffee director Chris Durning. Upwards and onwards!
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