Went to the Santa Monica branch last Holidays (It is now closed - no surprise). Fillings & toppings are just too sweet - no real flavor. Also the pastry itself is nothing special. Shop was empty but we had to wait 10 minutes for the goods, not fresh fried - just nuked and filled. Concept is bound to fail.
Go to Bashas or your favorite donut shop for a better fried and filled pastry.