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| - As a descendent of Ukrainians, the Future Bakery franchise always got under my skin. The food is mediocre (I once had the Future Bakery holopchi, aka cabbage rolls, and they tasted like wet newspaper--never again!), and I wouldn't recommend it as a good introduction to eastern European cuisine.
Their bread (it's supposed to be a bakery, right?) is pretty good. They sell it in other bakeries and specialty food shops, but it's better to get it at the source--the bagged stuff you find around town is a bit bland.
What bugs me about Future is how it's popular with people who have no clue about its ethnic roots, which is why, I suspect, the Future in heavily-Ukrainian Bloor West Village closed down a few years ago. This Future Bakery location is a little better than that one was, but it too always struck me as being a little soulless. It has a greater infusion of downtown/Annex hipsters, which is good in a way, but begs the question: with no distinctive personality, why bother?
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