With the alternative being the one on Avenue road, this No Frills is pretty good as far as selection is concerned. I found everything I was looking for. They even carry a good choice of gluten free products. There is a massive kosher foods section which takes up at least a couple of aisles.
It loses points for cleanliness however. And I guess shopping baskets are a "frill", because it's hard to find one when you need one.