The line wasn't too bad on a Saturday afternoon! I've never been to the downtown location, but this location was so cute. I think the ice cream was better than what I tried at La Diperie - I got "Oh Sweet Baby Jesus", and my friend got "Red Rapture". Both were delicious. I loved their cone holders, which catches anything that may fall from the jam packed cone. The mini was more than enough ice cream, so I wouldn't necessarily spend any more to get the regular size. There's also a photobooth inside, where we happily snapped some shots with our cones. Overall, it lived up to the hype.