I'm very glad I gave this place another chance. I was told they were under new management, so after the few negative experiences I had, I wanted to give them another chance.
There was a young man working who was SO incredibly helpful. The board only lists the cases/prices of a few types of cheaper beer, while I was interested in getting craft beer. He asked what kind of beer I was looking for and then looked at the inventory to give me a few options. He grabbed a case for me and was about to ring me up when he saw another case he thought I would want more and offered to grab that for me instead if I wanted to change. I know it sounds silly, but very simple things like that make the customer experience SO much better. Especcially for people like me who can't deny being a bit of a beer snob :-)
Good for you, King of the Hill, for making some great changes!