Thought I would give Rolf's a try. I had heard a lot of good things about it. I was in desperate need of color. Called and they were able to get me in with Ireland. She is a color expert and did an amazing job on my hair. The price was very affordable for highlights. I expected to pay a lot more at a salon like Rolf's. Beautiful salon in a nice location. I had seen Rolf many times on channel 3 "Good Morning Arizona". He was in the salon and made a point to stop and talk with me and reassured me I was in good hands with Ireland. I ended up leaving very happy and I will be a repeat customer. Would've given 5 stars but it took much longer than I had expected. Over 2 hrs. for just highlights. But it was my first time so that could possibly been why it took longer.