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| - I love burgers; ike most Americans because burgers are a part of our culture. I have had great burgers and I have had bad burgers. I first learned of Shake Shack a few years ago. My partner and I visited NYC last Thanksgiving and saw there was one near our hotel. We walked there and found them to be closed. No big deal. Thanksgiving day. Even Americas main food needed a holiday. As I perused the internet this week I learned that there was a SS coming to our neighborhood. To add even more excitement to the news I found out that there was one already open in the Woodlawn area of Charlotte. They had only opened about two months ago from the article. I went to YouTube and watched some SS videos. I saw lines of people waiting to get in to other locations. One interviewer asked two guys inside the restaurant how long had they been waiting for their food and they replied "40 minutes". Wow. Can this be true? Counter service -- they call your number, type restaurant and you wait that long for your food? I gotta try this. So it is lunch time today and my partner asks where I want to go. I ask, "my pick?", he says sure. I said "SHAKE SHACK!!!". So off we go. We arrive at about 1:30 and its the end of the lunch rush. There is a line out the door. At this point I am pumped up! Finally gonna try one of these amazing burgers! We finally get to the counter after about 20 minutes in line. I order the Shack Cheeseburger, double. My partner orders the Swiss Mushroom burger without a bun (low carb). These sandwiches and one order of fries with water cups was $22. Ok, these are amazing burgers. It wont be cheap. We get our pager and take our seats. I gather our napkins, ketchup and utensils while we wait. After about 10 minutes it goes off and we go pick up our food. It comes back on a small cookie sheet. First impression was, this is small. The fry basket ($2.79) was barely full. Lots of little fry bits. They were hot so I dug in. My burger looked tasty. I took it out of its little sack and took a bite. Tasted good. A bit salty. With each bit I kept waiting for that moment like when your on a roller coaster and you begin to go over the other side. That moment never came. Did I give this place too much hype, I asked myself? I heard so much about the Shack Sauce. Halfway through the burger I remembered the Sauce. I couldn't taste it. I finished the fries and burger. I felt disappointed. Recently McDonalds rolled out their fresh beef, cooked to order Quarter Pounders. When those came out I tried them. They have been delicious. Huge improvement over the previous Quarter Pounders. I will go back to McD's for the Quarter Pounder. I have not come up with a reason to return to Shake Shack. I really wanted to love SS. I wanted to brag to my friends that "hey, we have a Shake Shack". I wanted to get back in line and order another, but that wasn't my feeling. We left let down. Maybe if they only had them in NYC and it was a destination burger joint only to be found there. Maybe that would make it more desirable. I noticed as we drove away, McDonalds and Wendy's parking lots were almost empty. I believe once the novelty wears off, they will pick back up. Note: The staff was friendly and they kept things stocked and the dining room clean.
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