It's Jelly! I like that there's lots of variety but what really catches my eye is the "color of the day" tag that gets you 50% off and they have a clearance rack that's either 25¢, 50¢, 75¢, $1.00, $1.25 or $1.50! If that doesn't draw you in, i don't know what will. Plus you can find just about anything here.
-Xoxo