Fun little shop! Love that they carry Zutano, Jefferies Socks, Haba, Robeez, etc. The guy behind the counter was very welcoming and nice. Well laid out for a small shop, filled with great stuff, but not overwhelmingly packed - plenty of room to move around and browse. A great spot to find age appropriate, fun and whimsical clothing items. Wonderful place to find unique gifts.
My one complaint is their prices - a bit too high! Though, I realize they must have a smaller inventory, etc. which will be reflected in prices...
Overall, great little shop and I look forward to visiting again when we're back in Madison.