Who ever said eating organic is expensive is totally wrong. I've seen the same organic brands at other supermarkets, such as Alberstons, for much more. Whole foods just seems more expensive because they do not carry preservative filled, chemically enhanced products.
They have dry-aged beef that is made at the market. Wow, it's definitely a treat for us.
I love their salad/hot bar. Everything is delicious and fresh. Wednesdays deals are the best for these items because it's $5.99/lb.
I would say the best items in terms of taste and value are their custom sandwiches. I usually have to share this because it's such a big sandwich. My fav: chicken salad sandwich pressed hot.