I would have to say that this place is my favorite grocery store in the area. Like others have mentioned, it gives off a strong Whole Foods vibe, without as strong a price tag (as long as you enroll in their advantage card. doesn't cost you anything, and savings add up). You can score some great deals here, especially the meat selection for BOGO. Their seafood selection, both frozen and fresh, is decent as well. Although I haven't had a chance to try much, their prepared food section/food court area is always busy and smells great. A special shout-out for the Asian sauce/spice aisle. There are some quality brands (e.g. CJ) you can find here at a decent price, that you won't even be able to find in the nearby Asian grocery stores. And hey, who can argue against getting discounts on gas?