Forget that junk you get at grocery stores or Costco - Simply Sweets is the place to go for a truly special cake! Yeah, those places may be cheaper but you get what you pay for, right?
Simply Sweets has done special event cupcakes for me and birthday cakes for my son on multiple occassions. I'm fussy when it comes to desserts and this place takes the cake (pun intended!). I'm glad to see Dana's moving the business to a storefront more conveniently (for me) located in Scottsdale - even though she delivers.
As Lorraine R said, every time the design she comes up with matches exactly what I had envisioned - the thing I always worry the most about when ordering custom. Not only that, but the taste is phenomenal - moist cake and not too heavy icing. I've tried cupcakes from some of those other higher end places and they just haven't matched the taste of Simply Sweets.
One tip I've learned: get your order in early. I've learned over the last few years that getting the creation just right takes some time. Since this isn't a mass production place they aren't staffed to crank out a ton of last minute orders; though they've never let me down. I'm hopeful that with this new place Dana will bring some additional staff on board.
Bottom line: if you have a special event, Simply Sweets is the place to go to make it memorable (and delicious).