A non-humungous grocery store. Sweet!
Fresh and Easy has a great layout. The shelves are low and the aisles are wide. They have a lot of their own products (similar to Trader Joe's in that way). Their stuff is really affordable! Examples: organic pasta sauce, $2.39. Ball of fresh mozzarella: $2.99.
You can't go there looking for a brand that you're used to buying, because they may have it and they may not. Their own brand is worth trying, though. All of the Fresh and Easy brand things I've tried so far have been delish.
Parking is a bit of a hassle as it is located at 7th Ave and Indian School, a busy intersection. I inquired about bike parking (for my moped) and the employee I asked had no idea if they had any. If they do, it's certainly not visible from the front entrance.
They have hybrid-only parking spots, but when I looked, I only saw plastic and reusable bags. No paper option. If you're gonna be green, be consistent. :) Oh, well. At least they're trying.
I know they're trying to lure me in because I've got enough $5 off $20 coupons to last until Thanksgiving. :)