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| - I went into Island Sushi first and there was barely even standing room there. I had seen Soulfish for a while and decided to try it out. This place feels a little like if Chipotle opened a poke bar, in that it's build your own style. It's kind of "poke for white people". One girl working, two other customers. I actually found the layout of their menu options a little confusing at first. The girl working was cute and pretty neutral. She didn't ask if I had been there before or offer to explain their process.
I tried their Passion bowl ($12 with tax). Most of the ingredients behind the bar seemed pretty fresh which was good. Unfortunately, the quality of the fish itself, the most important part, was lacking. It is not sushi grade, in my opinion. Also, their fish portions are kind of stingy. So you get maybe a 10-12 small cubes of tuna and a whole buttload of rice, with a few other small veggie add-ons. It's filling, it wasn't bad, I might even try a second bowl, but nothing about it is anything that I would ever crave or drive specifically to this place just to get. I asked for avocado added on, but they scoop out guacamole instead of sliced avocado, which added to the Chipotle taste, haha.
I feel like this location was a bold choice considering it's proximity to Island Sushi, which has a healthy customer base and a popular poke bar of their own. Island Sushi has better quality fish at a better price point and it's basically in the same center. There's a reason IS had customers spilling out the door and Soulfish had two. I don't see them lasting in what is already a shopping center with a high restaurant turnover.
Three stars for clean store, nice color scheme, neutral service, and clean but unexciting food.
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