How to run a successful smoothie establishment: First, you start with taking away promotions people like (punch card) and replace with an annoying text, promoting a product no one wants, at a time when no one is thinking about a smoothie. Second, you staff one person at every location, so there is always a line. (People love standing in line.) Next, you hire people that do not eat the food to work behind the counter. This works especially well when you release a new product and customers have questions about said product. Finally, you raise prices... Hey, they've taken it up to this point, why not hit them for another 50 cents on every product. I think I'll head over to Jamba Juice and see what the lines like over there.