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| - I just find the whole Crave craze a bit silly...it's the total pull on your Lulu's & big sunglasses, grab your Starbucks latte & Coach purse & stand in line for an hour because you've hopped on this bandwagon type of thing.
I've gone into the Kensington location maybe twice. The cupcakes are darling and the store has that retro feel to it, that is also very cute. The service was not exactly rude, but not very friendly - just short and hurried. All the other times I walked by on a weekend, it was closed after being open only a couple of hours because they had sold out.
As for the cupcakes...they are decent. I don't find the cake part itself very impressive; it basically tastes like any homemade cake that you can get anywhere or make yourself. The icing is what has really put Crave on the map - it's sinfully sweet (like almost too sinfully; I wish they'd lean a bit more to the un-sinfully side of things), ultra cute and fluffy. They are not shy with the icing - which is mostly good because there is nothing wose than stingy icing, but they've gone a little overboard. In fact, I can normally eat only half of a cupcake in one sitting before the sugar overload sets in. I admit they are tasty, but I just don't think they are "to die for" or worth the price.
As a side note, If the store is so popular that they are often closed hours before closing time (for years now) because they've sold out, maybe they should use that money and invest in putting out a higher volume of product?
I know it's a super trendy spot, but I don't think it lives up to the hype enough to make it worthwhile.
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