The food is good, so that is important. The menu offers nice choices, and the quality is excellent. I like the "gourmet" sauce bar. But the prices are simply too high for a fast casual concept. I can get great burgers for less at a growing number of places. Or I can get equivalent burgers (or better) for the same price - and be served by a server in a much nicer atmosphere. For this reason, I don't see myself eating here again. To pay $16 for a burger, fries and a drink at lunch time, to sit in a booth like I'm at a fast food restaurant is simply not OK. If it were $9, ok. But with the many options that we have today in this genre, this place simply does not justify its price point.