I work around the corner and have been going here since they have been open. I have had nearly every sandwich on the menu and every bagel they offer. They use Boar's Head meat (best of the best) and make their bagels fresh throughout the day.
I am originally from NJ and consider myself a bit of a bagel snob. I have had no luck around town trying to find a decent bagel. There is one near my house (back east bagel's) that won New Times best bagel and it is one of the worst I have had. That shows how weak the bagel gene pool is in this town. But, NY bagels has a very good bagel and a variety to choose from.
I get a dozen bagels to bring home and freeze to have for bfast on my way in to work. I am not going to claim they are equal to a NY/NJ bagel, but they are the best I have had in town.
The staff and owners are very friendly as well. There are very few other locally run places in the area, most are fast food franchises.
I have been going here for quite a while, and will continue to based on the quality of food, their cleanliness, and their friendliness.