I choose Fresh & Easy when I want a fresh meal for a single meal, typically lunch or dinner. I don't typically do my grocery shopping at Fresh & Easy but if I'm on a break of heading home from work and want a meal, I know I can always rely on Fresh & Easy.
They have plenty of individually wrapped food options ranging from heat & serve items to sandwiches and sides. I do think that sometimes the food can be a bit overpriced for the amount I'm purchasing. I also think that for being a store called "Fresh & Easy," they should have more calorie-friendly items. I find myself doing a decent amount of package turning to look at the calories and then placing it back on the shelf when I realize that it's way higher than I anticipated. They also don't have many baked chip options. This is one of those stores where the name can deceive you into thinking everything is healthy, but it's important to read the packaging.
All-in-all, I'm a fan of Fresh & Easy and I'm always happy when one's around. I just wish they had one closer to where I live.