I know a little about mattresses.... maybe a bit too much. Used to work for the in house ad agency for a national mattress chain. I know paying over $900-$1000 for any King sized mattress is just dumb. Most don't cost half that to make and there are so much mark up. So now I don't work for a mattress company and I needed to shop the market - it was disgusting. High pressure salesmen and low quality way way over priced mattresses. After many stops, we ended up at Denver Mattress. Besides the commercial I knew little. No pressure the day we were here - in fact someone called in sick and there was at least a 30 minute wait just to get to talk to the one salesman. It worked in their favor. Found a large range of mattress from the crazy over priced big box ones to the affordable Denver Mattress own brand options. We choose a Euro Pillow Top option that was a good price, got a slight holiday discount and two free pillows (that turned out really nice and huge!). It's been a number of months and we really love the mattress! So far I'm pretty impressed.