Located in a dying strip mall, the Big 5 sporting goods lives on. I'd say the location is bad. You can't really see it from the street and many businesses have moved out or out of business.
I can't say much about the shop other than it is like any other sporting goods store - it has crap to kick, stuff to hit, and equipment to get little Johnny for his first sport.
I rate it average... as I can't find anything shocking good or shocking bad about the place.