Yes, the free samples are wonderful but the quality of the candyis consistently top quality.
Their candies filled with cream are especially good when compared to other candy stores and their prices are fair when contrasted with other lesser quality yet more pricey options from the competition. Although I do sneak in every once and awhile at other times of the year holiday seasons are a must visit. Employees always seem to be happy and attentive.
BONUS: Knowing how hot it gets in Vegas during the summer it is a treat to walk into this store since the A/C is cranking something serious as to be expected when chocolate is on display.
Last I heard Berkshire Hathaway (of Warren Buffet fame) owns See's.
Keep up the great work See's!