This is a "flagship" Apple store, as opposed to a standard one. It is singularly unique with bold architectural flare. It looks like no other Apple store you have seen.
Of course this also means the narrow minded among us will no doubt complain about something - and perhaps not even come. This might be an additional reason to visit!
Pragmatically, it's a good store. Everything I've ever needed has been in stock. It's well staffed and I have always found someone eager to help (unlike some Apple stores where it's impossible to make eye contact with anyone).
They have a Genius bar as well as on staff "creatives" who will help with projects and ideas.