I found out about Salon Charisma through Groupon. From first glance outside it doesn't look very fancy. I asked to go back to my natural color because I have alot of damage from highlighting. Sedar colored my hair and I was more than happy! It looks like my natural hair color from when I was a child! The product does not have any ammonia in it so my hair feels like silk again! I will definitely go back! Phillip, the owner was wonderful as well.