I've tried pretty much all the Vietnamese from all over the valley. Spending so much time in Cali and with my Asian friends spoiled me and it's hard to find a decent Pho spot that makes it right.
Everyone who has been to the spots in Tempe knows that it's always watered down and has no flavor. Pholicious seems to get it right.
It's very much a mom and pop spot, you come in seat yourself. The staff is always friendly and the place is clean.
The menu has something for everyone, but I'm always going to recommend the Pho with oxtail to anyone who asks. Prices are affordable and if you aren't info Pho, they have all the traditional dishes you'd expect.
They added a yogurt shop to it a few months ago so you can always try that if you're not into Boba or any of the traditional deserts.