I found out about this place from my friends Isaac and Dana who frequent this yogurt shop as much Micheal Phelps goes to swim practice. After hearing about the hype, I had to check it out for myself. Upon entering this shop there were dozens of patrons all around. The concept is basic like Alexander C. mentioned only my experience was more favorable. I sampled 7 or 8 of the flavors and really enjoyed each one. My favorite was the Mint, followed by the cookies and cream and then the Banana. All were delightful and refreshing. I then stacked my cup with a hybrid of mint and cookies and cream which was a great concoction. I then added some coconut, Caramel chocolates and Mochi (my new favorite topping along with pomegranate seeds). This is my new favorite desert spot. People were nice, facility was clean, and the product was over the top. Yogurtology will be seeing more of this fat boy in the near future.