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| - I was very excited when I noticed a new frozen yogurt place in Madison, WI. As of the time of this writing, it is only one of currently two frozen yogurt self-serve places I could find in town (the other being Menchie's in West Towne Mall). It seems there may be another business coming that is ALSO going to do frozen yogurt called CherryBerry, right across from West Towne Mall on the north side of Mineral Pt Rd. In either case...
The yogurt here is 0.45/oz when I visited yesterday on Thurs 8/16/12. The decor is definitely reminiscent of other, modern frozen yogurt places I have been to in CA. Like one reviewer described it, it feels like an IKEA-styled establishment. When I visited, this place was packed. This place seems to get a lot of traffic so I think either a lot of people love this place or a lot of people are excited to visit this place for the first time.
I suppose I expect that when I enter a self-serve frozen yogurt store, I want to see some tart yogurt offerings and a certain selection of toppings. Their flavor special, which I think was called something similar to "sparkleberry" or some other compound word ending in -berry, was surprisingly sweet and I ended up comparing it to Captain Crunch. They did not offer a classic tart, and I actually could not spot any tart flavors there, but I did not taste them all so I am not actually sure on this aspect.
I also wished they provided more "Asian-styled" toppings. While I saw mochi and three different types of "popping boba" (something I am not quite sure is truly Asian-styled in the first place), I was hoping to see tapioca, pudding, and even perhaps red bean paste. I realize this is a slightly "exotic" list as far as toppings go, but I think there should at least be some kind of balance between their sweet/starchy Western toppings (there were brownies, candies, nuts, and other toppings I didn't really care for). This is something that Menchie's is also currrently guilty of so I will probably note the same thing when I have more time to review on Yelp. I wonder if this froyo "Americanization" has anything to do with the store priding themselves as "America's frozen yogurt". My best guess is a resounding yes.
The flavors they DID offer, did seem to use good quality yogurt and had the right texture to them. I am still not a fan of their sweet flavors (I did not really expect to see Red Velvet and Birthday Cake flavors but you should find them here). The toppings were decent, as far as Western toppings go, but their brownies were less chewy and chocolate'y as other places I've been to.
This is a great step in the right direction (frozen yogurt has been around in other places for quite some time! Finally we have a few here). But I think this place could improve their offerings, by a large margin. May be back, pending future Yelp reviews.
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