If you go to Sam's, you probably already know what you're going for. It's not for ambiance or subtle flavors or lunch... it's for delicious breakfast food. It's not exactly a new trend to sing the praises of small greasy-spoon style places, but there is a reason for that: no $30 fancy brunch can ever really inspire the same satisfaction that getting gratifyingly greasy french toast, pancakes, sausage, and hash browns for a few dollars can.