The dentist I had before going to Madison No Fear was like Orin Scrivello from Little Shop of Horrors, so I was just terrified when went in for my first visit. I expressed my irrational concerns to the staff and they were more than accommodating during my procedure. I had plenty of ibuprofen, novocaine, and nitrous. They also offered me a fuzzy blanket (lol) and headphones...and a television to distract me while they drilled into my teeth. Going to the dentist reduces me to a pathetic, whimpering, stressed-out...thing, but their efforts to help me get through it were above and beyond anything I expected. For my inevitable next few visits, they've offered me full sedation, which I think is fantastic. Obviously it's a bit steeper in price, but I think it's worth it--especially if you're like me and you have an irrational fear of the dentist.
Oh yeah and they have cookies.