I've heard about this store before but never gave it much thought, 'cuz, idiot me was confusing it with Urban Planet and Urban Behaviour (and god knows what other stupid pseudo-bohemian BS stores with the word Urban in it).
Definitely different and much better then the aforementioned stores. Particularly since they have the word urban in their name and, are actually in the city.
They have a delicious mix of basics (plain shirts, cardies, and jeans), to some wonderful little oddities (like this asymmetrical zip hoodie I bought).
The prices run a little higher then I would've liked, but since some of the pieces are things you'd never find anywhere else, and the quality is good, makes it worth the $20 more then all the other Urban Whatever stores.