I went here last weekend with my husband to use my Groupon, and bought into the name a bit too much, as I was hoping I'd finally find my dream bagel (my hubs is from NYC and oh how I miss the bagels!). Well I got the Lox bagel with the works, and while it certainly did not disappoint, it was not the "dream bagel". It was the best one I've found in AZ two years in so far, so 4 stars for that. My husband got a plain turkey bagel with cheese and was pleased with his.
The spread they give for the Lox bagel was perfectly spread out with all of the key ingredients and was visually pleasing as well. It was a treat I'd order again. They seem to do quite a business there, but the line flowed seamlessly and the staff was polite and efficient. We will definitely return.