i love oliver peoples/paul smith optical frames and sunglasses, and this store has a great selection of both. i rarely walk in without at least one purchase - most of the time you can get frames ~$100. in absolute terms, that's certainly not cheap, but it's definitely cheaper than the $300+ retail price tag of most of these frames. the staff is always friendly and helpful in picking out a pair that looks good. if you ask, sometimes they will have leftover hidden sample sale frames that are pretty discounted.