I'v been a big fan of qdoba for several years but my interest and loyalty are diminishing. The reason is short and simple: your food has become noticeably overpriced.
Today I got three tacos and a fountain drink, total including sales tax was $11.34 which to me is too much for the quantity and quality of the food, especially when compared to other choices.
The food was okay/good but just not much value for the price. I will eventually be back but not as soon as I would if the perceived value was better.