The Cheesecake is really good (3.5 stars but I'll round up)... a different approach than even the "light" versions typical of North America. It feels like a cross between a sponge cake infused with the flavour or a light cheese cake. It definitely doesn't have the chew of a sponge cake just the visual... it break apart very easily. Also not overly sweet like many North America palettes have gotten used to from deserts. I would buy one again... or try another flavour.
I've heard of the long lines and can only assume it's the same as the Krispy Creme craze. I'm not the type to line up for something like this... It's not life changing.
:)