Stopped in here last week with my 9-year-old seeking a decent pizza dinner. Red Pepperoni very capably met our needs.
We shared an order of toasted ravioli (which my son had never had before and LOVED), then a small pizza that proved more than enough for the two of us. Everything was tasty, hot and fresh. With two beers for me and a Sprite for him, our tab ran just over $20. VERY fair and more than reasonable prices for the amount and quality of food and drink we received.
The place isn't terribly fancy, but casually comfortable. It definitely seems to be "the" hometown favorite pizzeria in Madison. Service was quick and friendly. Would definitely come back again when in town.