My go-to place to shop for denim. They know their jeans here and you can be sure you'll walk out with a great pair. I bought my last 2 pairs of Fidelity jeans (buy Canadian!) here during their big summer sales. I often find with jean sales the styles/washes are really weird/unflattering, but if you go at the right time, you can find some awesome deals here on *nice* styles 30-50% off. The best sales are in July and January.
The location is a lot more crammed than the Danforth one, but they pack in a lot of selection. Some jeans are stacked on the high shelves, but the staff are happy to bring some piles down for you to sift through (sorted by size). They also have a small but nice variety of jackets, tops, and shoes. Mens stuff is at the back. Staff are sweet and helpful, not pretentious or pushy at all (*cough cough... Over the Rainbow*). They give you their honest opinion and share helpful tips, like how to wash your dark denim in salt water first so that they don't fade as much. Only downside is that there are no mirrors inside the change rooms, a pet peeve of mine.