After living in Seoul for a year, I developed a strong addiction to kimchi, bulgogi, bibimbap, and all things Korean. This place hits the spot! The food is as authentic as it gets- the side dishes are unlimited and delicious, and the price isn't too bad. Beware of looong waits on the weekends, but during the week it's not so busy. Great little store full of sweets, frozen goods, and Korean staples too!