It would be difficult to come up with anything that hasn't already been said here. I was introduced to Ha Long Bay on a double-date with some friends who live on the East-side of Madison. Because we live out past the far-west side of town we rarely make it to the Willey Street area. Wow! We were so impressed. Everything was delicious. I had the tastiest pad thai I've ever experienced and it was enough for three meals, for me. The spice level was perfect and the flavors were amazing. I introduced another friend only a few weeks later because I was craving more. I look forward to trying all kinds of new dishes from their vast menu. This is a restaurant we will visit again and again and again.
Yes, they can be very busy and they don't take reservations, but good food is worth the wait. I have found it to be a little louder than I prefer at times, but I do have a low tolerance for noise. The service has been great whenever I've been there, no matter how busy. I just can't get enough. In fact, writing this review is making me crave another trip across town...