I LOVE this shop! I was referred by a good family friend after my artist moved up to Seattle. I checked out a few other shops in Scottsdale and Tempe, where the artists were stuck-up and waaay overpriced (I got quoted $900 for a 4 by 2 inch black tatoo, for reals?!). Anyway, I found my way up to Wisemagic and fell in love with Tanner. His work is phenomenal, and better yet, he understood what I wanted. I've been going there for a few years now and have referred all of my friends. Everyone loves the shop, the artists and their tattoos! If you're looking for some talented artists, reasonable prices and you're sick of the stupid tattoo culture of Scottsdale and Tempe, get your butt up to Wisemagic!