I've been really into froyo since trying Pinkberry on my various trips to LA. I've been on the hunt for something close back here in AZ. I've read the previous reviews and I think they must have improved a lot of the problems since I've discovered it because I haven't been aware of any of them.
I think this place is the best in froyo against the Mojo and Yogurtland I've visited. I like that they have a variety of flavors but am bummed when I go in and they don't have them. As long as they have the original tart I can be happy.
My favorite flavors are green apple and mango, and the fruit is always fresh and sweet. The place is decorated like any other cute little froyo joint and the girl behind the counter is always nice. Although I can't imagine what it must be like when it's packed and people are asking for samples because whenever I go in it's not busy.
Overall, it's a low-key and tasty froyo spot. It's a bit far from where I live but it's worth the drive for good frozen yogurt. I also dig the reward point system they have - it definitely makes the trip a bit better.