After hearing about this store I had to stop by and see what it's about. I'm a fan of the Kardashians, and I understand the need to add to their empire. The store itself was very clean, and polite employees. I spent about 20 mins browsing the multiple souvenirs. Some of their things are overpriced (like the $40 coffee cup), but key chains, etc. weren't that bad. I settled on $12 Nicole by OPI nail polish, which isn't that much of a mark up. I was anticipating whether or not I would receive the KK bag, and I did (although no big deal to me). All in all, it's a fun store, although boyfriends would probably get quite bored in here.